LongWater Private Equity Announces Acquisition of Americh
Aug 29, 2025
Edmond, OK, August 29, 2025: Jetta Corporation, a portfolio company of LongWater, an operationally-focused private equity firm located in Dallas, Texas, is pleased to announce the strategic acquisition of Americh, a premier manufacturer of luxury bathtubs and shower bases, known for timeless design and European-influenced elegance.
With over four decades of excellence, Americh has earned a strong reputation for elegant design, customization, and superior craftsmanship. Jetta Corporation, known for its operational excellence, reliable delivery and quality, and customer-first culture, sees this joining of forces as a natural step toward delivering even greater value to customers.
Americh will partner with Jetta Corporation, an Oklahoma-based leading manufacturer of high-quality bathtubs and hydrotherapy products acquired by LongWater in September 2022. “We enter this new partnership with tremendous excitement and a shared vision for the future of luxury bathing,” said Sarah Fields, CEO at Jetta Corporation. “This is a partnership built on shared values. Americh’s legacy of design innovation complements Jetta’s commitment to service. Together we are positioned to offer a broader range of products, unmatched product quality, deeper regional support, and an investment in high-value customer relationships.” This partnership reinforces Jetta’s mission to be the most trusted and responsive bathing partner in the United States. With a broader product portfolio and a unified team, the company is poised to accelerate growth while maintaining its focus on quality, relationships, and service.
LongWater sees the acquisition of Americh as a strategic step in building a stronger, more competitive platform in the bathing products sector. “We are thrilled to bring together two highly respected companies that share a commitment to quality, innovation, and design excellence,” said Neil West, Senior Managing Director at LongWater. “This transaction reflects our commitment to supporting industry-leading businesses and positioning them for long-term success in an evolving marketplace.”
About LongWater
Founded in 2009, LongWater is a private markets investor with offices in Fargo, ND, Dallas, TX and St. Louis, MO. The firm is a premier access point to the lower-middle market because of their deep expertise, relationships, and institutional scale. Their Capital Solutions team offers multi-faceted strategies for achieving proven, repeatable results, including private credit, minority equity and LP commitments. On the Private Equity side, they target majority positions in unique, high-potential lower-middle-market businesses within industrial and geographic spaces they know well. To learn more, visit longwateropportunities.com.
About Jetta Corporation
Founded in 1981 and headquartered in Edmond, Oklahoma, Jetta Corporation is a leading U.S. manufacturer of high-quality bathtubs and hydrotherapy products. The company is recognized for its craftsmanship, innovation, and commitment to customer service, offering a broad portfolio of soaking, air, whirlpool, freestanding, and walk-in baths. Jetta has built a strong reputation among builders, distributors, and homeowners, and continues to expand its footprint across North America under private equity ownership.
For more information on Jetta, please visit www.jettacorp.com
About Americh
Established in 1982, Americh is a premier manufacturer of luxury bathtubs and shower bases, known for timeless design and European-influenced elegance. With its manufacturing facility in North Carolina and a collection of over 130 bathtub designs and nearly 40 shower base models, Americh serves markets worldwide. The company’s philosophy that “simplicity is the essence of quality, taste, and enduring style” has made it a preferred choice for designers and homeowners seeking personalized bathing experiences.
For more information on Americh, please visit www.americh.com