Director of Digital strategy and technology
- eCommerce pioneer who built original eStores for brands and retailers such as Bloomingdale’s and Zegna and continues to innovate from Social CRM to Marketplace innovation to B2B selling
- Successful entrepreneur who founded, built and sold her own internet and e-commerce consulting firm, and then built 15+ year e-commerce strategy practice
Cynthia is an eCommerce entrepreneur and independent consultant, with deep experience working with dynamic retailers and manufacturers for online channel planning and implementation, marketing strategy and implementation, business intelligence, business plan development and growth and distribution strategy. Cynthia began her career at Digital Marketing at Time, Inc. serving as the Manager of New Technology Solutions and Strategic Planning. Since then, Cynthia has served across numerous organizations in a variety of capacities, including Strategy Consultant, Chief Executive Officer and Chief Revenue Officer. LongWater first started working with Cynthia on a digital strategy and marketing engagement for M3 Glass Technologies. Cynthia’s consulting experience includes digital marketing and eCommerce consulting engagements with Dow Jones, Pfizer, OfficeSupplies.com, Gold Toe Socks, Pizza Hut, Sears, HP, Microsoft, Barney’s, Bloomingdale’s and Bed Bath & Beyond, among others.
Cynthia graduated Cum Laude from Barnard College with a Bachelor’s Degree in Computer Science and English and later went on to earn her MBA from The Wharton School of Business at the University of Pennsylvania. She is an avid sailor and serves on the boards of several non-profit organizations.